By SURAJ RAJ

CONVERGED media services provider Cuzzy Media Sdn Bhd is banking on its turnkey original channel creation and operations (OCCO) division to contribute RM75mil to RM100mil to revenue over the next three to four years.

Founder and chief executive officer Jeffrey Raj said OCCO was the result of Cuzzy's decade-long experience in Internet broadband TV and was expected to help the company leapfrog to the next level of growth.

“OCCO will generate sizeable recurring revenue from channel creation and maintenance activities.

“We are currently in talks with some local and international players to create and operate original online TV channels on a wide variety of subjects for them,” he told StarBiz.

Like terrestrial television, OCCO is the creation of original and purchased content televised through the Internet.

Raj opined that OCCO could benefit Malaysia's public and private sectors, as organisations could market their services, expertise and industry know-how in a more compelling and engaging way to a global audience.

Cuzzy provides content and multimedia access platforms to help businesses gain global marketing exposure. It does this through its patented creative distribution system dubbed “Omnipresence Communications”.

The company produces original content such as advertisements and documentaries and seeds them through mainstream media and the Internet for viral distribution.

Its creative distribution system combined the best of new media technologies alongside traditional media, enabling businesses to effectively carry out their marketing strategies locally and globally, Raj said.

“Advertising expenditure in new media is rising but it has not replaced the role of traditional media. Traditional media is ephemeral and can be costly while new media is affordable and can be archived.

“Businesses should take advantage of both mediums because it’s the best value for their marketing dollars,” he said, citing Mesdaq-listed firm CWorks Systems Bhd as an example.

Last December, Cuzzy put together an aggressive global media marketing campaign for CWorks computerised maintenance management system (CMMS) software products and services.

The campaign showcased two varied industries – Hawaiian eco-tourist adventure company Kaua'i Back Country Adventures and Britain's Leeds Castle – using CWorks CMMS software in commercials on BBC World.

The commercials, which were aired in Australia, North America, Asia-Pacific, Middle East and Europe from November 2007 to January 2008, were designed to propel CWorks brand awareness globally, showcase customer testimonials and drive software downloads from its website.

Raj said one of the key components of the campaign was strategic search engine optimisation.

“Prior to the campaign, CWorks website ranked between pages 20 and 25 in all the major search engines. Today, it shows up within the first page,” he said, attributing the improved ranking to the success of the campaign.

Raj also said the commercials were uploaded to various Internet video sharing sites, including Cuzzy's free Internet broadband television network Xtreme Broadband Broadcast TV (XBB TV), to further drive traffic to CWorks website.

“We also included interactive press releases with embedded videos through the wires,” he said, adding that it was published worldwide on many online trade magazines, newsletters, blogs and industry-related websites.

According to Cuzzy's website, XBB TV ranks top spot in Yahoo.com's global search for “Internet broadband TV” and on page 1 for “Internet broadband TV” and “broadband TV” on Google.com as at May 22.